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Jumat, 30 Mei 2008

World No Tobacco Day - May 31, 2008


World No Tobacco Day - May 31, 2008







Every year on May 31st, World No Tobacco Day is sponsored by the World Health Organization (WHO) in an effort to shed light on the tobacco epidemic that is threatening the lives of millions of people on this planet every day of the year. The hope is that by raising awareness on a global level, we can begin to break the hold Big Tobacco has on us. This year's initiative puts the focus on stemming the tide of new smokers tobacco manufacturers count on by enacting sweeping bans on all forms of tobacco advertising.

Tens of billions of marketing dollars are spent on tobacco advertising worldwide annually, most of which is aimed directly at recruiting new smokers. And when it comes to new recruits, the most highly valued by Big Tobacco is the young consumer. In fact, the younger the better, because they know that kids are easier to lure in and hook on tobacco, and young people have decades of smoking years ahead of them. Our children are the life blood of the tobacco industry. Without them, their consumer base would dry up as tobacco products kill off long-time users.
Tobacco Marketing
World No Tobacco Day 2008 implores world governments to take firm action to protect young citizens by implementing sweeping bans on tobacco advertising. Studies have shown that children who live in communities where smoking bans are enacted and enforced and tobacco advertising is limited are less likely to experiment with tobacco.

From WHO:

One of the most effective ways countries can protect young people from experimenting and becoming regular tobacco users is to ban all forms of direct and indirect tobacco advertising, including promotion of tobacco products and sponsorship, by the tobacco industry, or any events or activities.

While we need to be proactive at home by educating our kids about tobacco and discouraging them from picking up the habit, it takes more than that - much more. Tobacco use is pervasive in the global community and governmental involvement in anti-smoking legislation is imperative.
Teen Smoking Statistics

* Worldwide, most people start smoking before the age of 18, with nearly one quarter of them trying tobacco for the first time before the age of 10.

* The younger a child is when he or she starts smoking, the stronger the odds are for long-term addiction. And smokers who start very young seem to be less likely to quit.

* Upwards of 85 percent of the 1.8 billion young people aged 10 - 24 in the world live in developing nations where there is little in the way of anti-smoking legislation in place to protect them.

* One way tobacco companies get kids to try their products involves providing free samples. Approximately 50 percent of kids in the world today live in countries that do not ban this type of advertising.

* Studies conducted on a nation-wide scale have shown that tobacco consumption drops up to 16 percent in areas where tobacco advertising bans have been enacted.

* Upwards of 3,000 young people under the age of 18 start smoking every day in the United States alone.

* Globally, 80,000 to 100,000 children 18 and younger start smoking every day. Roughly half of them live in Asia.

* Evidence shows that approximately 50 percent of those who start smoking in adolescent years go on to smoke for 15 to 20 years.

* Half of all long-term smokers will die a tobacco-related death.

3 Critical Tips to Help Your Child Say No to Tobacco

1) Start the Dialog About Smoking Early and Discuss it Often
As parents, we are the single most influential element in our children's lives. Begin talking about the dangers associated with smoking when your kids are young; let them how serious nicotine addiction is. Educate and condition them to have a healthy hatred for smoking. The more you can do early on in your child’s development to turn them away from smoking, the better their chances will be of avoiding it altogether.

Talking to Your Kids About Smoking

2) Teach Kids How to Navigate Peer Pressure
Many children experiment with smoking for the first time with friends. Help them learn to say no with confidence by running through potential scenarios where they might encounter pressure to smoke. Teach them to get comfortable using their voice, and with time and practice, speaking up for themselves will come naturally. Attention to this facet of your child's development will not only help them face down peer pressure successfully, it will set them up to manage other life challenges with confidence as well.

Preparing Youth for Peer Pressure

3) Share The Cold, Hard Facts About Tobacco Use
Don't sugar-coat nicotine addiction by hiding the disfigurement, disease and death that tobacco use leaves in its wake. Using your discretion about what is age-appropriate for your child, share the harsh realities they face from tobacco use. Tell them about how smoking prematurely ages their skin, yellows their teeth, and steals their breath and stamina. Share the stories of those who have lost their lives to tobacco, including family members, if you have them. Show them images of tobacco-related diseases if you feel it's appropriate.

How Smoking Harms Us: Head to Toe

The Bottom Line
When it comes to curbing the steady flow of tender new smokers that tobacco companies constantly work to cultivate, we must all take a proactive stance. Our kids depend on us to protect them until they're able to do so themselves, and shielding them from seductive advertising meant to start a lifetime of addiction should be a top priority.

The face of change always relies on what people are no longer willing to tolerate. When enough like-minded people band together, public opinion begins to shift and change follows. It's time to put our collective foot down and stop Big Tobacco in its tracks. Our children are the future, after all, not a dollar sign in the tobacco industry's profit margin.


-ASY Post
www.asycentre.blogspot.com


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